SWEGOP Trained Members On Emerging Technology In Media Industry

It was a revitalizing moment on Thursday 17th October, 2024, when the South West Guild Of Online Publishers (SWEGOP) hosted a practical training session on navigating the digital transformation in the media industry for online publishers in Ibadan, the capital city of Oyo State.

The training, organised in collaboration with the American Open University of Technology, Nigeria, ATECH, was held at the institution’s Global Campus, Bodija, Ibadan.

The Campus Director, Dr David Akanbi, practically taught the online publishers how the digital transformation, driven by emerging technologies, such as Artificial Intelligence, Virtual and Augmented Reality, Block chain amd 5G network, are reshaping how news is produced, distributed and consumed.

Dr Akanbi emphasized how online publishers can explore emerging technologies to the advantage of their businesses and society.

Additionally, Mr. John Abayomi of Virals.ng delivered a presentation on leveraging Search Engine Optimization (SEO) for maximum visibility in an increasingly crowded online space.

Both facilitators emphasized the crucial role of technology in professional media practices while underscoring the importance of maintaining the integrity of digital platforms.

Mr. Olayinka Agboola, Chairman of SWEGOP, highlighted the significance of the training, describing it as part of a series aimed at enhancing the skills and knowledge of its members in online journalism. He praised the management of ATECH for its facilities and support, particularly lauding Dr. David Akanbi for his contributions.

A participant, Publisher of Newscoven, Mr. Dapo Falade expressed appreciation for the training, stating, “When I arrived this morning, I thought I knew almost everything. However, from the beginning to the end of the session, I realized I had a long way to go. This lecture has exposed me to many new concepts that will significantly benefit my business. The facilitators did an excellent job, and I am glad to have attended this training.”

Dr Akanbi in a brief chat with journalists said the training was organized to share knowledge, “If knowledge is not shared it is wasted and sharing knowledge is like planting a tree and when you know something and share with others more people will know it and it and by doing so the society becomes a better place, so our focus is to make the society a better place by impacting the society.”

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